The right wing has long revered unrestricted free market capitalism. Or so they pretended. But the truth is, like their alleged devotion to small government, it was still a lie.

No Trump sycophant worth his salt has complained about these “awakened” companies that will not accept the Republican legislative campaign to enact the Jim Crow laws to prevent poor, black, or young citizens from voting. But these companies intervened because Capitalism: They’re not going to sell fancy sneakers, premium liquor, mango Coke, or iPhones to Fox News Grandpa. He’s probably not going to fly to California, or buy baseball, football, or basketball jerseys.

The coveted 18- to 34-year-old population is less likely to be white or Republican, and they are not those who watch right-wing television; that’s why you only see My Pillow, Catheters, Bass Pro Shops, and internal ads on Fox News. If you want to sell a brand new Lexus, Lululemon leggings, Dior makeup, Disney +, a Zara sweater, the Roblox video game, or a vacation in Cabo San Lucas, you are advertising in a more cosmopolitan place.

the 76 million Americans in this 18-34 demographic – that is, the most profitable clients of large corporations – remain the focus of companies, as do the core values ​​of millennials, which do not include racism, sexism, homophobia or little white grievances. Twenty-seven percent of young people between the ages of 18 and 24 said in a June 2020 Tufts University survey that they had participated in a march or protest, a figure likely even higher now. Their three main problems? The environment, racism and affordable health care. So yeah these companies would be fools do not being awake.

But the right wing’s feud with liberal capitalism has a long history. The right has contested that the free market gives people what they want, from naughty books and Elvis Presley records, to birth control pills, rap music and artificial insemination. Of course, the Right did not want to meddle with business to ensure minimum levels of safety, health or wages – but they were certainly keen to support the implosion of the fossil fuel industry as a result of competition from the solar and wind power, preventing citizens from knowing who is buying their elections. Why, they are even interfering with companies that want to demand proof of vaccination for the first time after Dear Leader politicized the COVID pandemic.

And finally, speaking of being awake, have you ever noticed that people who complain about “wakefulness” sleep the most at the wheel?