Metaverse user count hits lowest point after social distancing rules lifted
People picnic at Yeouido Han River Park on April 24, the first weekend since social distancing measures were lifted in South Korea. (Yonhap)
According to big data analytics firm Mobile Index, Roblox’s weekly active user count recorded 773,678 during the period May 9-15, down nearly 18% from the previous weekly figure. . This is the lowest number recorded since the last week of June 2021.
During the same period, time spent on Roblox reached 150 minutes per user, the lowest since the last week of October 2021. It showed a steep drop of around 46% from the 276 minutes that users from Roblox averaged for a week between February 14 and 20.
South Korea’s major metaverse platforms – Naver’s Zepeto and SK Telecom’s ifland – also saw similar declines during the period, according to the report.
Zepeto’s average weekly user count recorded 133,708, the lowest since the first week of July 2021, while the total amount spent on the app by all users posted 190,961 hours to fall below the low mark. 200,000 hours for the first time in 10 months.
The report showed that the island recorded 105,292 WAU between May 9 and May 15, setting a new low.
Wi Jong-hyun, a business professor at Chung-Ang University, wrote in a post on his Facebook account that the metaverse’s popularity in the country stemmed from restrictions on outdoor activities due to the COVID-19 pandemic. 19.
According to Wi, the phenomenon of “metaverse fatigue” has spread as companies and people grow weary of chasing abstract mirages that were intangible.
The Korean government lifted most of its social distancing measures, including limits on restaurant and cafe opening hours as well as a ban on the maximum number of people in private gatherings, on April 18.
By Kan Hyeong-woo (firstname.lastname@example.org)