Facebook’s fight for privacy is doomed to end as Apple persists
It was in 2010, the golden age of social networks. There weren’t as many people who openly declared their hatred against platforms like Facebook. Instead, people appreciated the convenience that social media brought, which almost completely killed our Internet age habit of “surfing” the web.
We no longer had to scour the depths of the Internet for information. A simple request on Twitter, and voila. Or a simple hashtag on Instagram for any visual content, with just one click.
Everything humanity conceives of ends up being organized in some form, which is an evolutionary trait of ours. Yet surfing the Internet and surfing new, exciting web pages is an enjoyable act for many “old school” users.
The early days of social media also saw a major reveal about a social media giant, with just one tweet. It was so revealing that I can’t imagine what the tweet would end up in if Nick Bilton, the then-New York Times Bits-blogger and author of many NYT bestsellers, tweeted it in 2021.
Confidentiality must be important
Still, some like it hot – like Facebook CEO Mark Zuckerberg.
The young billionaire’s company is so controversial that the list of privacy scandals it has been entangled in so far is almost as long as the list of tasks for a Pentagon staff member after Kim Jong-un fires another missile in the Sea of Japan.
“Chat unofficially with a Facebook employee,” NYT’s Bilton said in his famous tweet in 2010. “Me: What does Zuck think about privacy? Answer: (laughs) He doesn’t believe it.
Now it’s problematic, from head to toe. Yes, people make mistakes, they can change their mindset and their worldview and correct their bad manners, but that’s Facebook. It’s a company that has apologized for countless times for nearly 20 years now, adding yet another mistake, privacy scandal and disappointment to its list of utter shamelessness. It’s a business that thrives on user data, relies on it and continues to betray the trust of the people to whom that data belongs.
Take the example of Google. This is by no means perfect, and it is also anti-privacy at its core. There are many concerns about his alleged links to intelligence organizations, his “shady” business practices and his own privacy scandals. But it’s nowhere near the scale of Facebook’s reputation bankruptcy. Google, comparatively, gives more confidence to its users compared to Facebook.
With Facebook’s joking behavior when “stating” its commitment to user data security aside, let’s now take a look at its privacy struggle with Apple.
Arsenalize privacy concerns – for good
Apple is yet another tech giant with no privacy record, especially due to the iCloud data leak. This is, again, by no means perfect. But he has the cleanest record of all and continues to fight, at least on the surface, for privacy – whether for the good of the business or not.
This is expected in a capitalist world; it is a conflict of needs and concerns, each of which can be used to generate capital. But the way Apple has chosen to grow financially seems more of a mutualistic way of doing things, which also works in favor of privacy-conscious customers.
Yes, Apple is a for-profit company and it exists to make money; the financial gain is above anything else. No one thought they had removed the charger from the iPhone 12’s box for environmental reasons, it was a sales tactic. But it’s also Apple that is militarizing privacy issues.
We can never be 100% sure if Apple is implementing all pro-privacy features and delivering on its promises, but history has shown that the iOS side has seen only a fraction of cybersecurity threats and issues. privacy compared to Android. And with the latest iOS version, 14.5, the company introduced a new feature: App Tracking Transparency, or ATT for short.
ATT is a feature that comes with iOS and iPad OS devices with the latest software update, and it was announced to the public with a hard-hitting advertisement from Apple that emphasized so much the importance of privacy to the point of losing sleep to Facebook. Headquarter.
ATT requires apps installed on the device to ask for permission if they want to track your activity on other apps and platforms. Normally, apps track your activity on your device to serve personalized ads and sell your ad profile to third-party ad companies, essentially turning you into a product for their customers, who are always hungry for more customers. For example, if you like to attend the auction, the agency will show you the latest finds at Sotheby’s, or if you like fishing, you’ll see brand new rods while switching between Instagram stories.
But ATT is also Facebook’s biggest nightmare as it kills the social media giant’s lifeline and crumbles its business model, and with billions of Apple users around the world, it’s worrying.
Zuck’s concerns have also been justified lately, as it was revealed by new research conducted by Verizon-owned Flurry Analytics that only 4% of all Apple users in the United States have agreed to be tracked by Facebook’s hungry cookies and algorithms.
Facebook will lose to Apple – if it doesn’t comply
No matter how large Facebook’s multibillion-strong user base, there is one simple fact: Apple is crucial in today’s tech scene, and perhaps tomorrow, than Zuck. and his team will be forced to respect. And just look at Apple’s removal of Fortnite from the App Store. The game was pulled from the store in the blink of an eye in response to Epic Games’ decision to introduce its own payment system, which was a blatant violation of App Store rules. And that decision came when nearly 30 million people played the game on a daily basis.
The issue, which U.S. law enforcement officials are currently dealing with, lost so much money to Apple that a small tech company could have been founded with the amount the Cupertino-based giant would earn if Fortnite had continued to stay on the App. Store. It was known that many users choose to make their payments on their Apple devices even if they use the same account on their PlayStation or Xbox, which is telling: this clearly indicates that people trust Apple more than Sony. and Microsoft and choose to pay through the App Store.
Thus, Apple has proven that it is brave and financially viable enough to be able to lose so much profit.
Even though Facebook’s user base (including those on Instagram and Whatsapp) is several times larger than Fortnite’s, I’m sure Apple, while not so quickly and easily this time around, will make the bold choice to removing all Facebook apps from the App Store, painful as that may be. Even if Apple doesn’t find the courage to do it, just stop and think for a moment: who will lose the most? A business that relies heavily on hardware sales, or a business that relies on every bit of user data? The answer is simple: the loser will clearly be Zuck in this fight.
Given the solid foundation that keeps Apple users in Apple’s own walled garden, aka the Apple ecosystem, things look even more difficult for Facebook.
The point here is that capitalism is all about needs, concerns, and luxury. People need gadgets to be able to adapt to modern life, and Apple also offers luxury, which comes with outrageous prices. But the company also offers budget-oriented devices. But Apple is responding to the concerns of those concerned about privacy, a lifeline of people increasingly aware and aware of these threats. In that sense, Apple is taking advantage of people’s concerns, it’s true, and maybe even a little unethical. But at the end of the day, privacy has a higher value for every person on the planet than the perceived usefulness of personalized ads for products we don’t even need.
Facebook is doomed to lose in this fight because it is on the “evil” side – or the side of the ad companies hungry for more customers. On the other hand, Apple is on the side of what really matters – whether or not it only cares about privacy for the money.