app removing filter from social media photos
BeReal recently became the top-ranked app on the Apple Store in the United States, promoting itself as an alternative to mainstream social media.
BeReal, the social media app built around capturing “authentic moments” has grown in popularity this year, especially with younger audiences.
Launched in 2020 by Alexis Barreyat, the French photo app presents itself as an alternative to other platforms like Instagram and Snapchat. Its video ad shows people cautiously taking photos with the caption “What if social media was different from this?”
BeReal app users all get a notification at once once a day, giving them two minutes to post a photo that shows what they’re currently doing. The notification time is random, so people can’t anticipate it.
The app simultaneously takes a photo using the phone’s front and back cameras, capturing both the person’s face and their activity. BeReal says it gives users a “unique way to find out who your friends really are in their day-to-day lives.”
BeReal calls out some of the current social media trends in its advertising, as the app has “no filters, no likes, no followers”. It captures some ideas from earlier social media platforms, such as the once-popular Frontback app, which also featured simultaneous front and back photos.
The app still has many features that are quite common on social media platforms. Users can react and comment on the images their friends post, while the photos are added to a “memories” section similar to an Instagram profile.
Rise in popularity
Although it’s been around since 2020, the app has garnered a lot of attention this year, especially among TikTok’s Gen Z audience. As of April, its monthly active users had grown 315% since the start of 2020, according to Apptopia.
BeReal recently became the top ranked app on the Apple Store in the United States. The country appears to have become BeReal’s main market as it accounts for around 35% of its users, according to data shared with FastCompany. The UK comes second with 17% of app users, while France accounts for 10% of users.
The app’s popularity has recently spilled over to Twitter, leading to a series of comical versions of the BeReal concept are spreading across the internet.
It is unclear if BeReal will be able to maintain its recent growth trajectory or if this is a temporary internet fad.
Some outlets praised BeReal, with Vice describing it as the “one good social media app”, while others criticized the claim of authenticity, since users can retake their photo as many times as they want. want it before it is downloaded.
It’s also unlikely that the app can stay in its current state in the future if it wants to make a profit. BeReal received $30 million in Series A funding last year, led by Andreessen Horowitz’s Andrew Chen, Newcomer reported.
The app currently has no subscriptions or ads, leading to some theories that BeReal aims to get as wide an audience as possible before adding money-making features.
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