Facebook has over 2.9 billion monthly active users. This is a great engagement opportunity for businesses, provided they have the tools to track results.

Here is a list of free and paid analytics tools to measure results on Facebook. Some tools focus only on Facebook, while others measure impact across a range of social networks.

Meta Business Suite

Insights, in Meta Business Suite, provides the results of organic and paid efforts on Facebook and Instagram. Get metrics, trends, and visual reports to determine which Facebook Pages and Instagram strategies are performing well and where to make improvements. Also get demographic and geographic summaries on subscribers. Insights is part of the suite allowing businesses to create, manage and publish content on Facebook and Instagram. Price: Free.

Insights is also available in Creator Studio, Meta’s dashboard for individuals to publish, manage, monetize and measure content on Facebook Pages and Instagram accounts. Creator Studio’s Insights tab provides Facebook content, page, and revenue stats. Find out how many people saw your content and how they interacted with it in the last seven days. Price: Free.

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Dampen

Dampen

Buffer lets you schedule posts to Facebook and other social media and know when they get the most engagement. Compare the results of paid and organic efforts. Schedule your posts for your best day and increase your likes, comments and shares. Respond to comments on your Facebook pages and keep your audience engaged. Pricing: Analytics plans start at $5 per month.

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Cyfe

Cyfe

Cyfe, now part of Traject, offers dashboards for calculating ROI, combining data sources, and visualizing trends. Easily connect a dashboard to your custom data source and convert KPIs into engaging visualizations. Quickly create a Facebook Ads dashboard to analyze your campaigns, ad sets, and engagement. Pull data from other sources with 100+ integrations and 250 out-of-the-box metrics. Price: Plans start at $19 per month.

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Agorapulse

Agorapulse

Agorapulse is a tool for managing and analyzing the content of social networks, including Facebook. Compare your page to competitors on key metrics like engagement rate and total number of interactions. Download all performance analyzes in PowerPoint. Agorapulse keeps all your data: comments, likes, shares, mentions, private messages and all interactions with your fans. Listen to social conversations about your brand and respond quickly. Price: Free for one user. Premium plans start at $79 per month.

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Rival IQ

Rival IQ

Rival IQ analyzes your performance on social media, search engine keywords, website content, and more. Get comprehensive reporting, post metrics, video insights, pageview analysis and more with Facebook benchmarking. Identify the demographics of your audience and the content that resonates with them. Filter the data to show the metrics that matter most to you. Find out if a competitor has boosted a Facebook post so you can react quickly. Create informed benchmarks and a data-driven Facebook marketing strategy. Analyze your performance on Facebook compared to other social channels. Price: Plans start at $239 per month.

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social sprout

Social Sprout

Sprout Social is a social media management and intelligence platform. Sprout’s Facebook integration includes posting, reputation, response management, and page and messenger analytics. Collect paid and organic insights to measure fan growth, analyze engagement, and track post performance. Understand impressions, fan growth, and content behavior with data visualizations and dynamic charts. Review post-level data and track key Facebook metrics to compare and compare with competitors. Price: Plans start at $99 per month.

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social pilot

social pilot

SocialPilot lets you measure your Facebook Page’s performance, understand your audience, and track content that resonates with followers. Analyze growth patterns to create an engagement strategy with the built-in social media analytics tool. Optimize and streamline ad management by scheduling boosted posts. Respond to conversations in real time across all your Facebook pages and Instagram accounts. Focus on important conversations and mark resolved cases as done. Price: Plans start at $30 per month.

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Keyhole

Keyhole

Keyhole is a real-time social media reporting and analytics tool. Follow any public Facebook page (yours or a competitor’s) and understand its performance. Monitor the hashtags and keywords on any Facebook page and the sentiment other businesses are using when talking about your brand or keyword. Contact for rates.

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Oktopost

Oktopost

Oktopost is a social media management platform for B2B marketers. Plan large volumes of social content across multiple networks, track business performance metrics, and integrate social data. Monitor subscriber growth, click demographics, and brand mentions. Gain insights into your buyer’s social media journeys, analyze how your strategy contributes to demand generation, and assign new leads to specific campaigns, posts, and social profiles. Contact for rates.

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Hoot Suite

Hoot Suite

Hootsuite is a social media marketing dashboard. Share real-time insights by monitoring mentions of your brand, company, products, and competitors. Measure the impact of your social marketing campaigns with comprehensive channel reports. Get key metrics on every social post, including clicks, comments, reach, shares, and video reach. Get suggestions on the best times to post based on your account’s historical performance. Get analytics on your groups, audience, ads, videos, and live performance. Price: Plans start at $49 per month.

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Mention

Mention

Mention lets you track all social media conversations and discover interactions, including Facebook mentions in real time. In the statistics dashboard, analyze data and identify trends on the pages you monitor. Filter data by source or location, view related topics, view activity trends, and export information. Price: Free for 1,000 mentions. Premium plans start at $29 per month.

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Not metric

Not metric

Unmetric is a social media benchmarking platform for real-time decision making by benchmarking, benchmarking and analyzing your social performance and that of your competitors. Track every campaign in your industry. Find competitors’ promoted Facebook posts to refine your own strategy. Contact on rates.

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Brand24

Brand24

Brand24 is a media monitoring tool for online reputation management. Use mentions analytics to track the quality and quantity of buzz to gain new insights about your customers. Use mention sentiment analysis to understand customer attitudes and spot problem areas that need immediate attention. Access the analytics module to find and engage in important conversations. Price: Plans start at $59 per month.